Collaborators: KNOW NYC | 34th Street Partnership | Creative Direction: Ignacio Ciocchini, Norman Mintz Product Designers: Ignacio Ciocchini, Julie Ember, Graphic Designers: Jamie Song, Eric Mueller Editorial: Madeleine Rogers, Dan Pisark, Anne Kumer

Placed throughout the 34th Street District in New York City, these tall rectangular signs establish a connection to the district’s rich past.

From the Empire State Building to Herald Square to Penn Station, these signs introduce visitors to the exciting history of the Big Apple.